About Me
When I started my career I had big dreams of working on the ad campaigns that moved the world. Writing copy, approving creative, and helping to put the plans into motion.
As is often the case with many people, life had other plans...
I certainly have had a hand in creating campaigns across multiple industries. But somewhere along the way my focus shifted from the creative to the technical. Instead of writing copy, I’m creating processes. I’m no longer approving creative, I’m ensuring compliance (GDPR anyone?). I’m focused much less on market strategy and much more on operational strategy, ensuring scalability, and enabling teams to use their MAP to the fullest.
